Design inspection

LG Group Chairman Koo Kwang-mo sits in a car prototype at the company’s design center. The chief of LG Group on Tuesday emphasized design quality for its electronics products, saying that design is a factor that can deliver a differentiated customer experience. Koo, who leads Korea’s fourth-largest conglomerate, visited the company’s research and development campus in Seoul and checked the company’s products.

“It is design that gives the first impression of our products and delivers this sense of feeling that this product is worth buying,” Koo said.

Noh Chang-ho, the head of LG Electronics’ design center, said the company is working to understand customers’ pain points and reflect them in product design. At LG Electronics’ research and development campus, Koo also checked the company’s upcoming consumer electronics products, including a smart door and very thin wall-mounted OLED TV. [LG GROUP]