“It is design that gives the first impression of our products and delivers this sense of feeling that this product is worth buying,” Koo said.
Noh Chang-ho, the head of LG Electronics’ design center, said the company is working to understand customers’ pain points and reflect them in product design. At LG Electronics’ research and development campus, Koo also checked the company’s upcoming consumer electronics products, including a smart door and very thin wall-mounted OLED TV. [LG GROUP]
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