[Sponsored Report] Hyundai Steel scale up products, opportunities

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[Sponsored Report] Hyundai Steel scale up products, opportunities


Hyundai Steel launched its new website in January 2020 to introduce high-tech products and provide services for customers. [HYUNDAI STEEL]

Hyundai Steel has created an opportunity for sustainable growth by introducing high-quality brand steel to the market.

Having strengthened its customer service strategy and attained its goal which was to sell 9.2 million tons of global premium products, Hyundai Steel’s goal for 2020 is securing sustainable growth potential by reinforcing business capabilities and focusing on providing customer-oriented service.

In February 2019, Hyundai Steel was the first company to succeed in producing earthquake- and fire-resistant steel material which can withstand extreme environments.

HCORE will play a pivotal role in Hyundai Steel’s new strategy. This particular steel material can withstand earthquakes, a key factor that sets it apart from competitors. Buildings and structures that use HCORE in their construction are therefore better protected.

Among 1.5 million steel sections produced in the domestic market, more than 400,000 used HCORE. Hyundai Steel will continuously pursue active marketing and plans to produce more than 60,000 tons of HCORE steel sections.

Hyundai Steel has also launched RH+, a large-size H-beam that is available in 94 sizes; 55 large and 39 small. The increase in the size of the H-beams also increases its safety.

Hyundai Steel aims to increase its chances of winning big projects by providing value engineering services using RH+.

RH+ is also a good alternative to imported H-beams especially because the sizes available in H-beams in Korea are smaller compared to other countries.

Hyundai Steel is known for its advanced technology in terms of steel materials for automobiles and architecture.

The “H-solution” which was launched in April 2019 is boosting the competitiveness of Hyundai Steel in the automobile industry and provides a variety of services including high tensile steel and hot stamping which improves overall performance and quality while also reducing costs.

Recently, websites and apps for H-solution were created to provide various applied technology as well as services for Hyundai Steel customers.

With the help of H-solution, Hyundai steel strives to enter global markets. It is currently focusing on the sales of high-grossing products and has invested 20 billion won ($16.5 million) to renovate its cold rolling facilities. Hyundai Steel also plans to build a hot stamping factory in Ostrava, Czechia, to become one of the leading companies in the global markets.

By Park Ji-hoon [park.jihoon@joongang.co.kr]
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