Genesis launches new G80 online

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Genesis launches new G80 online

As the coronavirus outbreak largely prohibits mass gatherings and on-site public events, Hyundai Motor Group launched another new car - the third-generation Genesis G80 sedan - via online live broadcast.

The car launched Monday through a live broadcast over YouTube, Facebook and Naver TV to the automaker’s major target markets, including the United States and Korea.

The new G80 is the third car Hyundai Motor Group unveiled online since the global pandemic started, following Hyundai Motor’s Avante sedan and Kia Motors’ Sorento SUV.

Armed with upgraded design, performance and safety features, the G80 is part of Genesis’s push to increase its presence in the North American market. Local sales started Monday, with a starting price at 52.47 million won ($43,000).

The G80 was first released in 2008. The latest G80 is offered with 2.5-liter gasoline engine, 3.5-liter gasoline engine and 2.2-liter diesel engine options. Genesis said the new G80 is 125 kilograms (276 pounds) lighter than its predecessor, offering a more dynamic but gentle on-the-road performance.

For the interior, the new G80 has a 12.3-inch cluster and a 14.5-inch touchscreen display infotainment system, along with an ash wood cover across the dashboard. The center console includes a rotary dial. The new sedan also has a large crest grille and 20-inch wheels.

The G80 contains digital collision avoidance assist and warning systems for all sides - a set of features that Hyundai Motor Group has been applying to almost all new models it has released in recent years.

Genesis added that the new premium sedan is equipped with car-to-home technology and a digital key system for better convenience to users. The G80 has a remote smart parking assist feature that allows drivers to park the sedan while standing outside of the car.

BY KO JUN-TAE [ko.juntae@joongang.co.kr]

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