SK Innovation rolls out new communication campaignSK Innovation launched a new communication campaign under the catch phrase “Hi !nnovation.”
From now on, the company will use the phrase in front of its logo on official document and in advertisements.
The campaign aims to express the company’s will for fundamental change especially in terms of its impact on the environment, which the oil refiner stipulated as an important business goal last year.
In regards to SK’s business model, it also emphasizes the jump from oil refining to battery making, which the company has been investing in with massive sums in the past decade.
“This year is marking an unprecedented crisis for the company, and we thought it’s time that all staff combine forces under a specific goal,” the company explained.
The “Hi !nnovation” campaign will set standards for internal communications and activities as well, so that it could be established as a term that defines corporate culture over the long term, SK added.
By Song Kyoung-son
with the Korea JoongAng Daily
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