Chapaguri to go global as instant noodle cups
Chapaguri, a mixture of Nongshim’s two instant noodles, has been in high demand since the film won several Oscars at this year’s Academy Awards in February, including “Best Picture.” The cup noodles will be released in Korea before gradually launching in other countries, starting with the United States, Japan, Australia, Russia and countries in Southeast Asia
In a key scene in the movie, the mother of the rich family asks her maid to make chapaguri, a dish that combines Chapagetti black bean noodles and Neoguri spicy udon noodles.
Chapaguri will hit the shelves in May at the earliest.
The product will be sold in two flavors, from the spicy Angry Chapaguri to the original Chapaguri.
“Since mixing up Chapaghetti and Neoguri is part of the fun, we decided to make Chapaguri in cup noodles instead of plastic bag noodles,” said Nongshim in a statement. “It can be enjoyed at convenience stores or outdoors.”
Nongshim said it received requests to officially release Chapaguri noodles for foreigners to be able to get a taste of the mixed noodles outside of Korea.
“Hopefully, Chapaguri will play a key role in [the popularity of] Korean food by demonstrating the charms of Korean noodles,” said Nongshim.
On the popularity of Chapaguri, Nongshim’s overseas sales in February jumped 120 percent on-year. Its sales in March were also up 116 percent on-year.
The retail price of the forthcoming noodle cups will be 1,600 won ($1.43).
BY JIN MIN-JI [firstname.lastname@example.org]