Aekyung Industrial enters U.S. beauty market through Amazon

Aekyung Industrial’s Age 20’s cosmetics product. The beauty company opened a brand page on Amazon on Monday. [AEKYUNG INDUSTRIAL]

Beauty company Aekyung Industrial launched its own Amazon page today as it bets on the e-commerce giant for its big push to lead the Korean beauty market in the United States.

Age 20’s is the primary cosmetics brand the company will push on Amazon.

It marks the first time Aekyung Industrial has officially entered the U.S. market. Before, a few of its products were sold on Amazon via individual vendors.

Age 20’s, which is gaining popularity in China and Southeast Asia, will become a global brand through its entrance to the U.S. market, according to the company.

Luna, Kerasys and Labccin are a few other brands operated by the company. They are also being reviewed to debut in the United States.

“After going through Covid-19, the online consumption trend worldwide has expanded while the reputation of Korean brands has risen,” said a spokesperson for Aekyung Industrial in a statement. “Aekyung Industrial plans to expand in the global e-commerce market and show the excellence of Korean beauty products.”

By JIN MIN-JI [jin.minji@joongang.co.kr]