[SPONSORED REPORT] Citibank Korea campaigns to clean up trash

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[SPONSORED REPORT] Citibank Korea campaigns to clean up trash

Employees of Citibank Korea participate in a campaign called ’Jubging“ to pick up trash near Gyeonghui Palace. [CITY BANK KOREA]

Employees of Citibank Korea participate in a campaign called ’Jubging“ to pick up trash near Gyeonghui Palace. [CITY BANK KOREA]

 
Citibank Korea, celebrating its 15th anniversary of Citi Global Community Day (GCD), continues to contribute to the community through various volunteer work. 
 
Usually, the company runs big campaigns encouraging numerous employees to actively participate, however, due to the outbreak of the coronavirus, it has reduced the scale of its campaigns and is only running small-sized volunteer activities to ensure the safety of its employees. 
 
The company started a campaign called “Jubging” to clean up the areas around Gyeonghui Palace. Jubging is a portmanteau of jubgi, which means “picking up” in Korean, and the word “jogging.” Employees of Citibank Korea actively participated in the “Jubging” campaign by picking up trash and sorting waste and posted their efforts to improve the environment on social media.  
 
Some other volunteer programs that Citibank has participated in include a campaign to bolster blood donation. It started the blood donation campaign to provide a sufficient supply of blood to those in need. 
 
The company hopes to lessen the burden of the medical facilities suffering from the shortage of blood due to the coronavirus outbreak. Other activities include planting home-grown acorn seedlings in the forest to prevent deforestation, online job-mentoring and upcycling waste.
 
“While the world is facing unprecedented risks due to the outbreak of the coronavirus, Citibank Korea will continuously do its utmost to follow our motto, ‘Be the best for our clients,’ and contribute to the community by helping those in need” said Park Jin-hei, CEO of Citibank Korea. 
 
“What we do today might seem like a small thing but I am sure that the volunteer activities of Citibank Korea will bring an impact to our community in a positive way.” 
 
BY PARK JI-HOON [park.jihoon@joongang.co.kr] 
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