NC Dinos merchandise proves popular overseasThe NC Dinos, so far the top team in Korean baseball, are also leading everyone in overseas sales of merchandise, data showed Monday.
In response to growing international interest, the KBO launched an English-language version of its official merchandise site, KBO Market, in the beginning of June.
A league official declined to disclose exact sales figures for the 10 KBO clubs, but confirmed that the Dinos have been the most popular team on the KBO Market.
ESPN, the American sports cable giant, has been broadcasting six KBO games per week live since the start of the season on May 5, and KBO games are now available in 130 countries via ESPN's international affiliates. And Korean baseball has been a hit in the United States, with MLB unable to get its season going due to the coronavirus pandemic and squabbles in negotiations between owners and players.
The Dinos, in particular, found unlikely support in the state of North Carolina, since the state's postal abbreviation, NC, is the same as the name of the company that owns the baseball club.
with the Korea JoongAng Daily
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