Korea Creative Content Agency opens Vietnam Business Center in Hanoi

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Korea Creative Content Agency opens Vietnam Business Center in Hanoi

Published: 08 Oct. 2020, 18:22

Kim Young-jun, president of Kocca, takes part in the press conference for the opening of the Vietnam Business Center via an online video call. [KOCCA]

The Korea Creative Content Agency (Kocca) officially opened the Vietnam Business Center in Hanoi on Thursday, to better spread Hallyu, or Korean Wave, content and enhance cultural exchanges between the two nations.

Kocca held an official opening ceremony on Thursday, attended by 45 Vietnamese and local officials including Ta Quang Dong, vice culture minister of Vietnam, Park Noh-wan, Korean ambassador to Vietnam, and Suk Jin-young, director of the Korea Culture Center in Vietnam.

Kim Young-jun, president of Kocca, who attended the conference via a live video call, emphasized the importance of cooperative interaction between the two cultures, and the new business center's role in achieving an enhanced level of cultural exchanges between Vietnam and Korea.

"The term 'New Hallyu' embodies the hopes of spreading Hallyu not through a one-sided launch [into the Vietnamese market], but a cooperative interaction based on communication and empathy," said Kim.

"The Vietnam Business Center will not only support the launch of Korean content companies in Vietnam, but also that of Vietnamese companies in the Korean market. We especially aim to support collaborations or joint [content] production projects between the two countries' companies."

The Vietnam Business Center will be located on the 10th floor of the Charm Vit Tower in Hanoi, Vietnam, which is also occupied by Korea's major state-run institutions such as Kotra and the Korea Tourism Organization. [KOCCA]

Similar to the Korea Culture Center or the Sejong Institute — which are both run by the Ministry of Culture, Sports and Tourism to promote Korean content overseas —, the new business center will focus on business partnerships and the launch of content creators and companies, while also keeping its goal of spreading Hallyu.

The business center will launch various collaborations between the two countries to promote the symbiotic growth of content creators from both companies, such as running business projects, forming task forces, analyzing market data and nurturing new talent.

"Kocca will lead the way to growing together along with related industries by spreading New Hallyu through our overseas business centers," said Kim.

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]