Korean yoga pants and processed food prove popular on Amazon

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Korean yoga pants and processed food prove popular on Amazon

Lee Sung-han, head of Amazon Global Selling Korea, speaks during an online press event held Thursday to introduce its plans and strategies for next year. [AMAZON GLOBAL SELLING KOREA]

Lee Sung-han, head of Amazon Global Selling Korea, speaks during an online press event held Thursday to introduce its plans and strategies for next year. [AMAZON GLOBAL SELLING KOREA]

 
Amazon Global Selling Korea plans to offer more support to sellers looking to offer their products on its international store in collaboration with the government.

 
Amazon Global Selling Korea “will help introduce Korea’s excellent products and brands to global customers, businesses and institutional sellers and help [Korea-based sellers] expand sales to Amazon stores in various countries,” said Lee Sung-han, head of Amazon Global Selling Korea, during an online press event Thursday. “To help small-and-mid-sized companies overcome challenges, [Amazon Global Selling Korea] will continuously cooperate with the government.” 
 
The online press event was held to introduce the company's strategy for the next year.
 
In 2021, Amazon Global Selling Korea plans to work closely with government agencies including the Ministry of SMEs and Startups and the Korea Trade-Investment Promotion Agency.
 
“Globally, there are around 1.7 million sellers registered at Amazon stores, and more than 200,000 sellers earn more than an average $100,000 a year,” said Lee. “The categories of Korean products from Korean sellers are continuing to grow."
 
Lee said Korean sellers are becoming more important to Amazon and that they have started to stand out in line with the popularity of other Korean exports, films and music.
 
Traditionally, Korea’s beauty products and fashion items have been popular. Sportswear like yoga attire has recently showed rapid growth, and hygiene products and IT gadgets have also shown consistently strong sales.
 
As people spend more time at home during the Covid-19 pandemic, rice cookers, processed food and chairs have also grown popular on Amazon.
 
“From beauty to hygiene products and food, [Korean sellers] are expanding the categories of products sold abroad. Based on the 150 million Amazon members, [sellers] can generate profit through their effort,” Lee added.
 
Amazon’s global sales in the second quarter grew 40 percent on year to 106 trillion won ($93 billion).
 
Amazon also operates Amazon Web Service, a cloud computing arm, in Korea.
 
BY JIN MIN-JI   [jin.minji@joongang.co.kr]
 

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