[SPONSORED REPORTS] Baemin connects producers and consumers

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[SPONSORED REPORTS] Baemin connects producers and consumers

Baemin’s Jeongukbyeolmi service, which translates as ’National Delicacy,“ offers various locally produced agricultural and fishery goods to customers. [BAEMIN/WOOWA BROTHERS]

Baemin’s Jeongukbyeolmi service, which translates as ’National Delicacy,“ offers various locally produced agricultural and fishery goods to customers. [BAEMIN/WOOWA BROTHERS]

Baemin, the top delivery app in Korea, recently launched a locally grown agricultural goods purchasing service, which is gaining popularity among sellers. The service, Jeongukbyeolmi, which translates to “National Delicacy,” aims to connect local agricultural and fisheries producers to the nationwide market and offer support to local goods producers by constructing a social safety net for them.

“Having consistent revenue is crucial for us small business owners, regardless of how big that is. I have to thank Baemin for creating a channel for us to present goods to. It’s like having steady buyers for me,” said Mr. Kim, a local farming corporation manager who recently joined National Delicacy.

Many other business owners are also reporting increased revenue ranging from 10 percent to triple their previous earnings.

“So far, mass package production was the only way for us to go, but now we have individual consumers to please as well, providing us with a chance to learn more about the product selling procedure. The e-commerce appeal to young people and Baemin’s advertising concept, which stresses our products as locally grown, also generates a quick positive reaction from the customers, I think,” said another user of the National Delicacy service.

Baemin also signed memorandums with various local governments such as South Jeolla and Gyeongsang, as well as opened an online shopping mall for restaurant owners, Baemin Co., to secure quality local agricultural and fishery products and other supplies such as cutlery and dishes for business owners. Thanks to the memorandum and Baemin Co.’s opening of Namdo Market, a Jeolla-grown food corner, the entire shopping mall’s locally grown food department recorded a 30 percent monthly increase in revenue.

Baemin took notice of the increase in the locally grown food market. Considering more than 70 percent of Baemin’s customers are people aged in their 20s and 30s who are wary of their social contribution within their purchases, Baemin now plans to reflect value-conscious consumption in its system more meticulously with local governments.

By Ahn Tae-lahm [ahn.taelahm@joongang.co.kr]

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