[SPONSORED REPORTS] Red ginseng offers immunity boost

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[SPONSORED REPORTS] Red ginseng offers immunity boost

CheongKwanJang offers a variety of red ginseng products including ’EveryTime,“ a red ginseng extract packaged in a pouch. [KOREA GINSENG CORPORATION]

CheongKwanJang offers a variety of red ginseng products including ’EveryTime,“ a red ginseng extract packaged in a pouch. [KOREA GINSENG CORPORATION]

 Public interest in immunity against viruses is at an all-time high due to the Covid-19 pandemic. In line with this growing interest, immune system-enhancing health supplements are attracting a lot of attention among Koreans. And when the topic of immunity comes up, the high demand for red ginseng in eastern Asia as a super health food is worth mentioning.

Red ginseng is an outcome of the traditional steaming and drying process of regular ginseng. These procedures add various characteristics to red ginseng. Since the steaming and drying processes require painstaking manual labor and a particular set of skills, red ginseng is usually more expensive than other mass-produced health supplements such as vitamin tablets.

Among Korea’s approximately 2 trillion ($1.7 billion) ginseng market, CheongKwanJang has a market share of around 70 percent. And one of the most popular red ginseng products in Korea is CheongKwanJang’s red ginseng extract in stick pouches, “EveryTime.” Containing nothing but six-year-old red ginseng extract and purified water, EveryTime was the first red ginseng extract product to come in a pouch. EveryTime is currently sold around the globe including in the United States, China and Japan.

“In Korea, when we think of immunity, red ginseng is the first thing that comes to our minds. We highly recommend red ginseng and its related products for those who are concerned with their immune systems in this era of Covid-19,” said an official from Korean Ginseng Corporation.

By Ahn Tae-lahm [ahn.taelahm@joongang.co.kr]

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