This Pepero Day, give them Teletubbies, Minions and underwear
Convenience stores are rolling out promotions ahead of Pepero Day, which falls on Nov. 11.
Pepero Day is a romantic holiday when couples exchange Pepero, long thin crackers generally covered in chocolate. Along with Valentine’s Day and White Day, Pepero Day is one of the three major holidays for Korean convenience store operators.
Convenience stores have prepared all sorts of promotions in collaboration with other brands and popular characters, even hoping to pull in customers through live commerce and delivery service.
GS25, operated by GS Retail, has released Pepero snacks featuring the Teletubbies characters. The four Teletubbies characters, which were popular among the MZ Generation, or people born in the early 1980s to early 2000s, are featured on different flavors of Pepero snacks. Those who purchase enough of the snacks will receive a free Teletubbies doll.
Those ordering Pepero from GS25 through the Yogiyo delivery app or the KakaoTalk messenger app also get special discounts or access to giveaways.
GS25 “prepared our all-time [best] promotions for those who feel tired and frustrated from the impacts of the continued social distancing,” said Park Sang-uk, a spokesperson for GS Retail.
CU, operated by BGF Retail, is selling Pepero featuring Nexon’s Kartrider game characters. It has also partnered with flour brand Gompyo to introduce a special shopping bag.
Gompyo, known for its bear brand character, recently gained popularity among young people with a range of exclusive branded goods, including a padded jacket.
As winter is fast approaching, CU also partnered with innerwear brand BYC.
The promotion with BYC offers normal Pepero, but packaged in BYC branding and containing a discount coupon that can be used to purchase BYC products.
If customers buy Pepero snacks through delivery platform WeMakePrice O2O, they also get a discount coupon.
CU will hold a live commerce event on Friday on its official Instagram page, where viewers can buy vouchers at a cheaper price than they are actually worth.
“CU has rolled out various products and events for customers to be able to safely share their affection through contactless channels like live commerce and delivery amid the Covid-19 pandemic,” said Jin Young-ho, a spokesperson for BGF Retail.
7-Eleven has gone with Minion characters.
It is offering almond-flavored Pepero featuring the Minions characters, as well as other goods that can be purchased as a gift set, like a Minions bag.
Dalgona-flavored Pepero is also exclusively available at 7-Eleven. Dalgona is a retro candy made by mixing melted sugar and baking soda. Dalgona-flavored snacks and drinks took Korea by storm this summer.
BY JIN MIN-JI [firstname.lastname@example.org]