Samsung's Lee chairs meeting on newest designs

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Samsung's Lee chairs meeting on newest designs

Samsung Electronics Vice Chairman Lee Jae-yong, far left, is briefed about the design of a home robot designed to help owners with their diets and workouts on Thursday at Samsung's R&D center in southern Seoul. [SAMSUNG ELECTRONICS]

Samsung Electronics Vice Chairman Lee Jae-yong, far left, is briefed about the design of a home robot designed to help owners with their diets and workouts on Thursday at Samsung's R&D center in southern Seoul. [SAMSUNG ELECTRONICS]

 
Samsung Electronics Vice Chairman Lee Jae-yong presided over a meeting about the company's latest robotics and wearables on Thursday, his first public appearance since last month's death of his father, Chairman Lee Kun-hee.  
 
The company has held executive-level design meetings by each department since 2016. This year it decided to merge them into one meeting led by the vice chairman to review all products from the consumer electronics and mobile divisions.
The products use a variety of technologies including artificial intelligence, 5G and the Internet of Things, the company said, and Lee's helming the meeting shows his commitment to good design.  
 
“His attendance, which was his first schedule [in public] after the death of Chairman Lee Kun-hee, reflects his willingness to take a step forward from Chairman Lee’s design management,” the company said in a statement. 
 
At the meeting, Lee and his executives watched videos of Jeanne Liedtka, a professor of business administration at the Darden School at the University of Virginia, and Larry Leifer, founder of Stanford University’s design institute d.school, about the latest design trends.  
 
“Let’s put spirit into the design,” Lee is quoted as saying in the statement.  
 
The executives in attendance included Sebastian Seung, president and head of Samsung Research, and CEOs Koh Dong-jin from the mobile division and Kim Hyun-seok from consumer electronics.  
 
BY PARK EUN-JEE   [park.eunjee@joongang.co.kr]
 

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