Ramyeon sales pass beer for the first time in four years

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Ramyeon sales pass beer for the first time in four years

An employee organizes ramyeon at Emart’s Seongsu branch in eastern Seoul on Sunday. Sales of ramyeon in Emart this year exceeded beer for the first time in four years. [EMART]

An employee organizes ramyeon at Emart’s Seongsu branch in eastern Seoul on Sunday. Sales of ramyeon in Emart this year exceeded beer for the first time in four years. [EMART]

 
For the first time in four years, Koreans are consuming more ramyeon than beer.
 
According to Emart, one of the largest retailers in the country, sales of ramyeon between January and November this year increased 5 percent on year, the No. 1 among product category by sales. That exceeds sales of imported beer, which have ranked first since 2017.
 
People spending more time at home as schools closed and offices adopted remote working systems is likely behind the surge in ramyeon sales. 
 
“Sales of ramyeon dramatically jumped when the social distancing guidelines strengthened,” Joo Jae-hyung, a buyer at Emart who is in charge of the ramyeon sector, said. “Maybe it’s because ramyeon is one of the products that people can keep at home for a long period of time.”
 
In fact, sales of ramyeon in Emart during the period when the number of confirmed cases first shot up — the fourth week of February to the first week of March — jumped 38.2 percent compared to the same period a year ago. In August, when the second wave hit, sales increased 30.3 percent compared to the same period a year earlier.
 
A model poses with wine bottles at Emart in Seoul on Sunday. During the January to November period, sales of wine rose 32.3 percent on year. [EMART]

A model poses with wine bottles at Emart in Seoul on Sunday. During the January to November period, sales of wine rose 32.3 percent on year. [EMART]

 
Increased demand for wine is another reason behind the declined popularity of imported beer. With more people drinking at home, wine has been quickly gaining popularity.
 
During the January to November period, sales of beer in Emart only increased 3 percent on year while sales of wine rose 32.3 percent on year.
 
As of mid-November, sales of wine in Emart hit 100 billion won ($92.4 million) for the first time. This means roughly 3.6 million people bought wine in Emart this year.  
 
The rising popularity of wine has been boosted by rapidly falling prices. Emart in August introduced a line of wine called Dos Copas, costing just 4,900 won per bottle. Some 220,000 Dos Copas bottles were sold in the 20 days since its introduction.
 
Home appliances was another sector that saw spending shoot up.
 
Sales of home appliances grew 20.9 percent in the January to November period this year compared to last year at Emart. The year-on-year increase is about eightfold that of the previous year — sales of home appliances last year rose 2.4 percent compared to 2018.
 
A model looks at TVs in the home appliance section on Sunday. Sales of TVs in Emart during the January to November period increased 28 percent on year, placing TVs in third place by sales. [EMART]

A model looks at TVs in the home appliance section on Sunday. Sales of TVs in Emart during the January to November period increased 28 percent on year, placing TVs in third place by sales. [EMART]

 
TVs were particularly popular.  
 
Sales of TVs at Emart so far this year increased 28 percent on year — making TVs the third most popular item in terms of sales.
 
“Demand for [TVs with] big screens rose as more people enjoy watching movies or dramas at home [amid the pandemic],” said Yang Tae-kyeong, head of Emart’s home appliances section. “More customers are entering the expensive home appliances market as they prefer offline purchases rather than online when they are buying costly products.”
 
Hygiene products were also popular. Sales of washing machines increased 45 percent on year while sales of dryers rose 11.1 percent.
 
Sales of bedroom furniture spiked 111 percent on year, while mattresses rose 297 percent.
 
BY KWAK JAE-MIN   [chea.sarah@joongang.co.kr]
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