Korea Creative Content Agency cites innovation, change as 2021 goals

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Korea Creative Content Agency cites innovation, change as 2021 goals

Super Junior's "Beyond LIVE" concert was held in May, an early examples of an online concerts held by K-pop bands amid the coronavirus pandemic.[SM ENTERTAINMENT]

Super Junior's "Beyond LIVE" concert was held in May, an early examples of an online concerts held by K-pop bands amid the coronavirus pandemic.[SM ENTERTAINMENT]

 
This year the content industry’s main focus was the pandemic — next year, it will be the marriage of technology and culture to expand cultural content to a new dimension, the Korea Creative Content Agency (Kocca) said on Thursday during its Content Industry 2020 Report and 2021 Outlook Seminar.  
 
Kocca posted a pre-recorded video session of its year-end content seminar on its official YouTube channel as well as presentation materials for the seminar.  
 
Experts from different fields of content took part to discuss the present and future of K-content, including personnel from Nexon, Naver Z, Content Wavve, FNC Entertainment, A Story and SBS Digital News Lab. Professor Choi Se-jung of Korea University School of Media & Communication was M.C. at the event.  
 
This year’s content revolved around the pandemic and overcoming the limitations it has presented in both form and matter.
 
Images from Kocca's seminar [KOCCA]

Images from Kocca's seminar [KOCCA]

 
Kocca chose five key phrases for 2020: Overcoming a crisis, world’s best K-content, a new change in content to intrigue consumers, consoling and caring through content and preparing for the post-Covid-19 era through a digital New Deal.  
 
 
The virus-stricken environment demanded that content take place online while sending consolations and messages of care to the audience. The “K-content” then reached out to the global market through cyberspace, which also presented new possibilities for the post-Covid-19 era to come.
 
 
For next year, Kocca chose eight key phrases that can be narrowed down to two: Innovation through technology and change in consumption patterns.  
 
 
Starting next year, digital platforms where people get to build virtual lives — referred to as “metaverses” — will become hugely popular, while other fields of content will come together for collaboration or intellectual property (IP) expansion. Other technology such as artificial intelligence (AI) and new digital content platforms will also be major issues.  
 
 
“Consumers have become pickier when it comes to choosing content and do not hesitate to ‘unsubscribe’ if the values of the content do not meet their own. We analyzed this current situation where they are increasingly expressing themselves through the choices they make in their content,” Kocca said. 
 
BY YOON SO-YEON    [yoon.soyeon@joongang.co.kr]
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