Airbnb to offer online experience giving viewers a peek 'Inside K-pop'
Home-sharing service Airbnb will launch an online K-pop experience program titled “Inside K-Pop” for fans across the globe, allowing viewers to take part in a cyber tour around Seoul’s hot spots with popular K-pop acts and fun events.
Co-hosted in partnership with Warner Music Korea, “Inside K-Pop” will take place from Jan. 25 to 30 providing 14 programs related to K-pop in Korean, English, Chinese and Japanese. Participants will get to meet with stars via an online platform and share their comments while the K-pop hosts entertain the guests with their talents and hobbies. From vocal training sessions and dance lectures to mukbang and cooking sessions, participants get to choose from a variety of programs priced at $20.
Boy band Monsta X will put on a mukbang session as they eat their favorite snacks available at local convenience stores while they chat with each other and fans. The Boyz will hang out at a hanok (traditional Korean housing), run by Airbnb, and make beaded bracelets, while the members of boy band Cravity will make their very own version of gungjung tteokbokki (royal stir-fried rice cake).
Solo singer Jamie will share her daily makeup routine and give tips for her offstage look as well as AleXa, who will share her passion for dance with viewers and teach them her know-how. Singer-songwriter Nive invites guests to a closed-off concert and storytelling session to share his experience of writing songs for some of the biggest acts in the K-pop industry. Handong from girl group Dreamcatcher will offer advice about how to make it big on social media, and in particular how to take good photos at outdoor locations.
Other people working in the K-pop industry will also take part. Photographer and former boy band U-KISS member Kevin Woo will give photo tips, while hair and makeup artists ALULU and Joy 187 will give styling and cosmetic tips. Dance crews BB Trippin and Freemind will hold choreography sessions based on dance moves of popular bands.
“'Inside K-Pop' is a virtual passport to the magic of Seoul at a time when travel remains restricted, offering unprecedented access to some of K-Pop's biggest names both in front of and behind the curtain,” Catherine Powell, Airbnb’s global head of hosting, said. “We are so excited for would-be travelers to connect with this vibrant community and see the joy these extraordinary talents will bring to a global audience as hosts of Airbnb Online Experiences.”
“We are thrilled to partner with Airbnb on 'Inside K-Pop,' a campaign which will elevate the world of Korean pop music to a global audience. Our deep relationship with homegrown Korean talent enabled us to recruit some of the brightest stars to be part of this wonderful initiative,” said Clayton Jin, CEO of Warner Music Korea.
Reservations for the program begin on Jan. 21 at 8 a.m. and can be made through the official website, www.airbnb.com/insidekpop.
BY YOON SO-YEON [firstname.lastname@example.org]