Samsung Display will make display with higher refresh rate

Samsung Display said Thursday it will mass-produce organic light-emitting diode (OLED) displays for laptops with a higher refresh rate in the first quarter of the year as the Korean panel maker eyes increasing sales amid the pandemic.

Samsung Display said the mass production of its 90 hertz OLED screen for laptops will begin in March.

The company said most laptops in the market currently come with a 60 hertz refresh rate display, but its latest product will deliver a more seamless experience to users even though it require more power and higher graphics card performance.

"Samsung Display is helping to introduce a major shift in the market as it collaborates closely with global manufacturers," the company said. "In rendering static images 90 times a second, they will make movements look much more lifelike, or snappier, from a color perspective."

The company said OLED displays actually boast faster screen response times than LCD screens with the same refresh rate.

"The 90 hertz OLED display offers high-speed driving that is actually on par with that of 120 hertz LCD screens," the company said after its test result showed that the image drag of 90 hertz OLED and 120 hertz high refresh rate LCD screens were 0.9 millimeters and 1 millimeter, respectively.

Samsung Display hopes its new display product can post brisk sales as demand for laptops is rising following increased remote working, distance learning and online entertainment activities amid the pandemic.

According to market researcher TrendForce, global notebook shipments in 2021 are projected to reach 216.8 million units, up 8.1 percent from a year ago.

YONHAP