Footballing legend Cha Bum-kun to fly the flag for LR Health & Beauty
Published: 21 Jan. 2021, 14:48
Updated: 21 Jan. 2021, 14:57
![Legendary footballer Cha Bum-kun, right, and LR Health & Beauty Korea Country Manager Choi Bum-jin pose at a signing ceremony to mark Cha’s appointment as corporate ambassador at the company’s office in Seoul on Jan. 19. [LR Health & Beauty Korea]](https://koreajoongangdaily.joins.com/data/photo/2021/01/21/bd553e96-d049-4361-b57c-026fa24eb7a2.jpg)
Legendary footballer Cha Bum-kun, right, and LR Health & Beauty Korea Country Manager Choi Bum-jin pose at a signing ceremony to mark Cha’s appointment as corporate ambassador at the company’s office in Seoul on Jan. 19. [LR Health & Beauty Korea]
To mark the appointment, LR Health & Beauty Korea held a signing ceremony at its Seoul office, with Cha, one of the greatest Korean football players of all time, and Choi Bum-jin, the company’s country manager.
Cha, who spent the majority of his footballing career in Germany’s Bundesliga, will work as a bridge between Korean consumers and the German company.
“It is such an honor to be an ambassador of LR Health & Beauty and to take part in its successful start in Korea,” Cha commented. “With hands-on experience in Germany for about 12 years, I will do my best to represent and promote German health tips and lifestyle embodied in LR Health & Beauty’s high-quality products.”
LR Health & Beauty has 35 years of experience in the German market and a well-established brand image.
“LR Health & Beauty has built strong consumer trust for more than 35 years with a wide range of high-quality products that perfectly fit the fast-changing life patterns of today’s consumers,” said Choi. “We are also very pleased to partner with Cha, who is recognized as a living legend both in Korea and Germany. Working with him, we will introduce the outstanding quality and value of our company to Korean consumers in a more familiar and credible way.”
By Shin Ha-nee [shin.hanee@joongang.co.kr]
with the Korea JoongAng Daily
To write comments, please log in to one of the accounts.
Standards Board Policy (0/250자)