Footballing legend Cha Bum-kun to fly the flag for LR Health & Beauty

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Footballing legend Cha Bum-kun to fly the flag for LR Health & Beauty

Legendary footballer Cha Bum-kun, right, and LR Health & Beauty Korea Country Manager Choi Bum-jin pose at a signing ceremony to mark Cha’s appointment as corporate ambassador at the company’s office in Seoul on Jan. 19. [LR Health & Beauty Korea]

Legendary footballer Cha Bum-kun, right, and LR Health & Beauty Korea Country Manager Choi Bum-jin pose at a signing ceremony to mark Cha’s appointment as corporate ambassador at the company’s office in Seoul on Jan. 19. [LR Health & Beauty Korea]

The Korean branch of German wellness company LR Health & Beauty has appointed football legend Cha Bum-kun as corporate ambassador, accelerating its business in the Korean market.
 
To mark the appointment, LR Health & Beauty Korea held a signing ceremony at its Seoul office, with Cha, one of the greatest Korean football players of all time, and Choi Bum-jin, the company’s country manager.
 
Cha, who spent the majority of his footballing career in Germany’s Bundesliga, will work as a bridge between Korean consumers and the German company.
 
“It is such an honor to be an ambassador of LR Health & Beauty and to take part in its successful start in Korea,” Cha commented. “With hands-on experience in Germany for about 12 years, I will do my best to represent and promote German health tips and lifestyle embodied in LR Health & Beauty’s high-quality products.”
 
LR Health & Beauty has 35 years of experience in the German market and a well-established brand image.
 
“LR Health & Beauty has built strong consumer trust for more than 35 years with a wide range of high-quality products that perfectly fit the fast-changing life patterns of today’s consumers,” said Choi. “We are also very pleased to partner with Cha, who is recognized as a living legend both in Korea and Germany. Working with him, we will introduce the outstanding quality and value of our company to Korean consumers in a more familiar and credible way.”
 
By Shin Ha-nee [shin.hanee@joongang.co.kr] 
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