Could Incheon soon be home to the SSG Electros?
Shinsegae Group on Monday announced that it has applied to trademark the name Electros, a possible contender as the new name for the SK Wyverns.
"In the process of preparing to name the baseball team, we filed a trademark application for the name Electros," Shinsegae said in a statement, adding that the name is one of many under consideration.
Shinsegae Group and SK Telecom announced last week that Shinsegae was buying the Incheon-based SK Wyverns to be managed by supermarket chain Emart.
Emart bought the Wyverns for 135.2 billion won ($122 million). The retail company paid 100 billion won for a 100-percent stake in the club and 35.2 billion won for facilities and properties. The deal will be finalized on Feb. 23.
The team's new name, emblem and mascots are all set to be unveiled in March, before the new season begins at the start of April. There has been a lot of speculation over what the team would be called, especially since the supermarket chain owns so many brand names.
If the team is called the Electros it will be named after Emart's electronics store chain Electro Mart, and will likely also share the chain's mascot Electroman. The team is highly unlikely to be called the Electro Mart Electros, however, so a different Emart brand may take the naming rights.
It was rumored last week that the company may choose to name it after e-commerce platform SSG.com, although the company hasn't confirmed those reports. Other options include Shinsegae, Emart and Starfield, to name a few. The company may choose to name the team after one of its newer brands, like SSG or Starfield, in order to raise brand awareness. Shinsegae and Emart have both been household brands for years.
BY JIM BULLEY [firstname.lastname@example.org]
with the Korea JoongAng Daily
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