Amorepacific looks to reuse and recycle
Amorepacific, actively taking part in the “2030 Cosmetics Plastic Initiative” of the Korea Cosmetic Association, is pushing forward its “4R” strategy: Recycling, reducing, reusing and reversing.
The 4R strategy focuses on improving the recyclability of the packaging, reducing unnecessary plastic use, making containers more reusable and increasing the recycle and collection rate of used plastics.
Amorepacific is increasing the number of products with eco-friendly containers using metal-free pumps and easily-removable labels, such as Happy Bath Grapefruit Essence Body Wash. It also adopted plant-derived or recycled materials for packaging, launching Green Tea Seed Serum in paper bottles instead of plastic.
Moreover, Amorepacific opened the Refill Station last October, the first in the Korean cosmetic industry. Located at the Amore Store in Gwanggyo, Gyeonggi, the Refill Station offers shampoo and body wash products. More than a thousand consumers have visited the Refill Station to buy refillable products.
Amorepacific collects around 200 tons of containers annually through its “Greencycle” campaign. The number of collected bottles that are reused instead of incinerated is increasing, too.
In collaboration with a Trenton, New Jersey-based environmental company TerraCycle and GS Caltex, Amorepacific aims to recycle over 100 tons of plastic containers.
Amorepacific recently launched its “Earth & Us” gift set with eco-friendly packaging and ingredients, such as biodegradable sugar cane material and Forest Stewardship Council-certified paper. As sticky labels have been removed from the bottle to help recycling, the gift set comes with removable stickers that make it fun and satisfying to use. An upcycled tote bag is also included in the set.
By Shin Ha-nee [email@example.com]