Hanbok in the city

[JUN HYO-SEONG]

Singer and actor Jun Hyo-seong appeared on a screen in Times Square in New York wearing hanbok, or traditional Korean dress.

The advertisement featuring Jun is from Korean fashion house Lakai Korea and was first seen on Monday, the anniversary of the March 1 Independence Movement Day, which commemorates when a series of demonstrations calling for Korea’s independence from the Japanese colonial rule (1910-1945) began.

“I am so honored to be part of this meaningful project to promote hanbok that shows our history and culture to the world,” said the singer and actor on her social media account. “I will be thankful every day and also won’t forget and remember all the sacrifices made.”

BY LEE SUN-MIN [summerlee@joongang.co.kr]