Samsung's high-end Neo QLED TVs arrive in Singapore

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Samsung's high-end Neo QLED TVs arrive in Singapore

Published: 25 Mar. 2021, 16:38

Models introduce Samsung Neo QLED models at an event held in Mapletree Business City in Singapore on Wednesday. [SAMSUNG ELECTRONICS]

Samsung Electronics started selling its Neo QLED televisions in Singapore on Wednesday as it looks to tap into the premium electronics market across Asia.

Singapore was the third market that the electronics maker has started selling Neo QLED models in, after Australia and Korea.

The next destinations will be Thailand, Indonesia, Vietnam, the Philippines, Malaysia and New Zealand in April.

Neo QLED TVs use a liquid crystal display with light emitting diodes (LEDs) for backlighting. What differentiates the Neo QLED from other LCD-LED televisions is the tiny size of the LEDs, allowing for better color control.

Samsung positions it as its top-tier TV range that will compete with LG Electronics’ organic light emitting diode (OLED) models. Neo QLED TV’s are slightly more expensive than OLED TVs.

The entry-level 4K 50-inch Neo QLED retails at 2.29 million won ($2,045) in Korea, while the high-end 8K 85-inch starts from 13.8 million won.

In Korea, there will be five different sizes — 50, 55, 65, 75, 85 inches — with 4K resolution and three types — 65, 75 and 85 inches — in more advanced 8K.

BY PARK EUN-JEE [[email protected]]