Emart to open fifth No Brand store in the Philippines

Emart's third No Brand store in Philippines. [EMART]

Emart will open its fifth No Brand store in the Philippines on April 30, the retailer said Wednesday.

The store will be inside the Ayala Malls Manila Bay department store located some 3 kilometers (1.86 miles) from Ninoy Aquino International Airport in Manila. No Brand has been given a 320-square-meter (3,440-square-foot) space.

No Brand is an Emart label that sells daily necessities and some food items. Around 70 percent of No Brand goods are manufactured by local small enterprises.

While 70 percent of the products available at the store will be No Brand products, the rest will be items that are popular in the Philippines.

“What allows us to open a new No Brand store in the Philippines in the Covid-19 era is the popularity of No Brand products and the recognizable great quality among Filipino consumers,” said an Emart spokesperson.

No Brand’s snacks are popular in the Philippines, where snacking in between meals is common. The top five products in Philippines’ No Brand stores are all snacks, including No Brand Chocolate Chip Cookies, Butter Cookies and Potato Chips, according to the company.

“No Brand stores have successfully settled in the Philippines market with the products’ great quality and reasonable prices,” Emart said.

Emart aims to open five more No Brand stores in the Philippines within the year.

BY CHEA SARAH [chea.sarah@joongang.co.kr]