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Cable channel tvN's affiliates to be overhauled

Logos of tvN Drama and tvN Show [TVN]

Cable channel tvN's affiliate channels O tvN and XtvN are getting a makeover, according to CJ ENM on Thursday.

O tvN will be renamed TvN Drama and air content targeting female viewers aged between 30 and 49, such as popular series “Hospital Playlist” (2020-), “Reply 1988” (2015-16) and “Flower of Evil” (2020).

XtvN will become tvN Show and air the first seasons of hit variety shows such as “Amazing Saturday” (2018), “You Quiz on the Block” (2018) and “Sixth Sense” (2020).

“Through our channels’ reshuffling of O tvN and XtvN, we hope to more directly offer entertainment to our viewers,” said Kim Jong-hoon, head of the CJ ENM’s IP department. “We will try to fit to the needs of our viewers to figure out what they want to see on our channels, from prior hit series to currently popular ones.”

The channels will be changed from Sept. 1. CJ ENM said the overall design and slogan of tvN will be changed accordingly.

BY LEE JAE-LIM [lee.jaelim@joongang.co.kr]