New Netmarble subsidiary to focus on metaverse business

A captured image of the website for Metaverse Entertainment, a new subsidiary founded by Netmarble F&C [NETMARBLE]

Netmarble F&C has registered Metaverse Entertainment, a new company specializing in metaverse-related businesses, the company said on Tuesday.

A metaverse is a virtual space where people can guide avatars and interact with other avatars and with the computer-generated environment.

The new company, 100 percent owned by Netmarble F&C, will develop new metaverse platforms and content related to Netmarble games, as well as develop and manage virtual influencers. Virtual influencers are computer-generated avatars that are becoming increasingly popular as models for brands.

Seo Woo-won, the co-CEO of Netmarble F&C, will head Metaverse Entertainment.

Netmarble F&C is Netmarble’s game developer subsidiary that has produced popular games such as The Seven Deadly Sins: Grand Cross and Blade & Soul Revolution.

“We have established Metaverse Entertainment to create new content such as metaverse idols and metaverse worlds that are related to games,” said Seo.

“We will release new platforms and content in the coming days. We will endeavor to become a global metaverse entertainment company.”

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]