Coway makes splash with filtration technology
That is why Coway, the leading company in water purifiers, focused on developing filtration technology to improve both the purity and taste of water.
Back in 2009, Coway launched a task force for water taste analysis, which led to the founding of the industry’s first Water Taste Evaluation and Research Lab in 2019.
The Water Taste Evaluation and Research Lab provides scientific evidence to ensure better quality and taste of water, Coway explained. Some fifty researchers including over twenty water specialists certified by the U.S.-based Water Quality Association (WQA) and thirty-eight water sommeliers certified by the Korea International Sommelier Association (KISA) are currently working at the lab.
According to Coway, the company established an objective standard for water flavor. Since 2017, Coway has been using GPT Index, which stands for Good Pure Tasty Water, in its product evaluation process to measure the quality of water.
Such effort has certainly paid off, as Coway has won first place for two consecutive years in the water taste evaluation event hosted by KISA.
The taste of water varies significantly depending on the filtration system, due to the difference in removal efficiency of harmful substances. Over thirty years of research and development is what makes Coway stand out today, the company said.
The filtration technology of Coway water purifiers is acknowledged overseas as well. For the first time in the Korean water purifier industry, Coway was certified by the WQA in 2008. As of now, Coway earned WQA quality certification for over 80 products, which is the highest number in Korea.
“Coway will continue to do its best in research and development to make water cleaner and tastier,” an official from Coway said.
BY SHIN HA-NEE [firstname.lastname@example.org]
with the Korea JoongAng Daily
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