Nongshim supports kids in need with redesigned water

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Nongshim supports kids in need with redesigned water

Nongshim releases a limited edition of Baeksan Artesian Water featuring pictures drawn by childhood cancer patients on the label. [NONGSHIM]

Nongshim releases a limited edition of Baeksan Artesian Water featuring pictures drawn by childhood cancer patients on the label. [NONGSHIM]

Nongshim, one of the frontrunners in the Korean food industry, launched a limited edition of Baeksan Artesian Water, also known by its Korean name Baeksansu, in a bid offer support to children with leukemia and cancer.

The limited edition Baeksan Artesian Water will be sold until the end of year, and 2.15 percent of the sales will be donated to Korean Association for Children with Leukemia and Cancer on February 15, which is International Childhood Cancer Day, Nongshim said.

What sets the limited edition apart is the label’s design. The label features fifteen pictures drawn by children with cancer, which Nongshim hopes will raise awareness about childhood cancer. The pictures printed on the label are the top fifteen winners of an art contest for child patients, Nongshim explained.

“Nongshim released the limited edition of Baeksan Artesian Water to support children with cancer and those who have recovered from childhood cancer, and to improve social awareness of childhood cancer,” an official from Nongshim said.

“We sincerely hope our efforts will be of help for children fighting against cancer.”

As childhood cancer patients have vulnerable immune systems, Nongshim has been supplying Baeksan Artesian Water for such patients since 2018 so that they can drink water safely without incurring any financial burden. As of now, 300 households with childhood cancer patients are provided with three boxes of Baesan Artesian Water every month.

Nongshim is also actively carrying out a variety of charity projects for children with leukemia and cancer, from giving out presents to holding walkathon events.

By Shin Ha-nee shin.hanee@joongang.co.kr
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