Price of a second wind in a bottle is going up
Dong-A Pharmaceutical is boosting the price of Bacchus, Korea’s most relied-upon energy drink, for the first time in more than six and a half years.
The wholesale price for pharmacies will be 12.2 percent higher starting Nov. 1. Retail prices vary by vendor, but customers are likely to face a similar increase for their buzz-in-a-bottle.
A box of 10 100-milliliter (3.4-ounces) bottles of Bacchus, which currently sells for about 5,000 won ($4.20), will rise to around 5,600 won.
Dong-A Pharmaceutical said the price increase was “inevitable due to the rising costs of logistics and increases in wages.”
“We tried hard not to raise the price considering the financial situations of pharmacies and customers,” said a spokesperson for Dong-A Pharmaceutical. “We will endeavor to improve the product quality, as well as offer better services to customers.”
First introduced in 1961, Bacchus has became synonymous with energy drinks in Korea. In the 1960s, shortly after the Korean War, when huge numbers of people were malnourished, Bacchus became popular as an affordable and accessible way to tackle illness and nutritional deficiencies. Now it's considered a tonic for overwork.
About 505 million bottles of Bacchus were sold in 2020, a 2.7 percent decrease from 519 million in 2019.
BY SARAH CHEA [firstname.lastname@example.org]
with the Korea JoongAng Daily
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