TMON and TikTok sign a partnership

Tmon CEO Joey Chang, right, and Kim Seung-yeon, TikTok Korea Global Business Solution General Manager, pose at the signing of the two companies’ partnership at Tmon’s headquarters in southern Seoul on Wednesday. [TMON]

E-commerce operator TMON is teaming up with video-sharing app TikTok to encourage customers to make videos that can sell merchandise.

It is the first TikTok partnership with a Korean e-commerce company, said TMON on Thursday.

The two companies signed a memorandum of understanding at TMON headquarters in Daechi-dong in southern Seoul on Wednesday.

The signing was attended by TMON CEO Joey Chang and Kim Seung-yeon, TikTok Korea Global Business Solution General Manager.

TMON plans to help TikTok creators make content related to commerce.

TMON said it is also preparing a program to help people make videos about products.

Some creators will be be given an opportunity to appear as show hosts on TMON’s live commerce service.

Live commerce is similar to home shopping, but streamed on the internet.

“I expect the partnership with TikTok will be the beginning of [TMON and TikTok’s] success,” said Jang, adding that the partnership may become a milestone for Korea’s e-commerce industry.

“Through the partnership with TMON, we will support the ecosystem of creators on TikTok and try to provide innovative commerce services,” said Kim.

BY JIN MIN-JI [jin.minji@joongang.co.kr]