Emart products to be sold on Naver Market Shopping

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Emart products to be sold on Naver Market Shopping

SSG.com, Shinsegae Group’s online shopping app, will sell its products through Naver’s online grocery market.
 
SSG.com announced Thursday that Emart products sold online will become available on Naver on the same day.  
 
Naver runs Naver Market Shopping, on which various retailers like Homeplus and GS Fresh Mall sell groceries.
 
SSG.com will not offer dawn delivery through Naver, but customers will be able to designate a time they wish to get products delivered.
 
The announcement was made seven months after Shinsegae Group and Naver swapped shares in March.  
 
The two parties signed a deal for Naver to get a 2.96 percent stake in Emart and a 6.85 percent stake in Shinsegae International, a fashion arm of the retail group. Emart ended up with a 0.24 percent stake in Naver, while Shinsegae International owns 0.16 percent of Naver.  
 
Naver loyalty points can be used to purchase SSG.com products.  
 
“Entering Naver's grocery market is expected to become a meaningful collaboration in that [SSG.com] will be able to offer service to more potential customers based on its differentiated product competitiveness,” said a spokesperson for SSG.com in a statement.  
The spokesperson added that dawn delivery service is planned eventually for SSG.com customers that purchase through Naver.  
 

BY JIN MIN-JI [jin.minji@joongang.co.kr]
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