MBC sells NFT of viral meme for over $8,000

The NFT of a video clip of ″Muyaho″ from MBC's ″Infinite Challenge″ was sold for a price of 9.5 million won. [MBC]

A nonfungible token (NFT) of a video clip from MBC’s popular variety show “Infinite Challenge” was auctioned off for 9.5 million won ($8,050), according to the broadcaster Friday.

The clip went viral when the episode aired in 2010. In the episode, a Korean resident living in Alaska named Choi Gyu-jae shouts out “Muyaho,” a variation from the Korean word for “Infinite Challenge.” The scene with Choi became a popular meme that Koreans refer to when they have nothing to say.

It is the most expensive NFT the broadcaster has sold since first entering the NFT market in July. MBC was the first broadcaster to sell NFTs after launching its exclusive NFT platform “Archive by MBC.” As of now, the broadcaster has launched a total of 11 NFTs.

BY LEE JAE-LIM [lee.jaelim@joongang.co.kr]