SM Entertainment launches online global concert streaming platform

A teaser photo for Beyond LIVE [SM ENTERTAINMENT]

SM Entertainment, home to K-pop acts like NCT, aespa, Red Velvet and Exo, launched an online global concert streaming platform called Beyond LIVE, the agency said Friday.

The service will be available via its website (beyondlive.com) and as an app on both the Google Play Store and Apple’s App Store starting Jan. 1. Originally, the service was only available as a channel on Naver V Live.

The service will continue to provide multilingual subtitles and a live chat feature, but new additions include livestreaming in 4K.

Beyond LIVE will livestream SM Entertainment’s online new year concert “SMTOWN Live 2022: SMCU Express @ Kwangya,” free to view on the platform on Jan. 1.

“The platform will service more concerts, livestreams of fan meets and video on demand content, as well as showcases and original content in the future,” a spokesperson for Beyond LIVE said.

Beyond LIVE was first established in April 2020 by SM Entertainment in partnership with Naver. It received attention from the media for augmented reality content and multi-video chats between artists and fans.

BY SHIN MIN-HEE [shin.minhee@joongang.co.kr]