SM Entertainment’s special winter-themed album sells over 410,000 copies

SM Town [SM ENTERTAINMENT]

SM Entertainment’s special winter-themed album, “2021 Winter SMTOWN: SMCU Express,” sold over 410,000 copies in the eight days since its release on Dec. 27, the agency said Tuesday.

SM Entertainment revealed that as of Monday, the album had sold a total of 416,494 copies, a new record for an album from SM Town.

SM Town refers to the musical collective of artists signed under the agency. SM Town albums are usually released with special themes related to winter or summer.

“2021 Winter SMTOWN: SMCU Express” features a wide range of acts, including BoA, TVXQ, Super Junior, Red Velvet, NCT and aespa.

SMCU stands for the “SM Culture Universe,” a fictional universe launched by SM Entertainment in October 2020 to connect every SM artist under one coherent storyline, similar to the Marvel Cinematic Universe.

The album includes 10 songs, with two lead tracks: “Hope from Kwangya” and “Dreams Come True.”

BY SHIN MIN-HEE [shin.minhee@joongang.co.kr]