Olive Young lead health and beauty section for fifth year
![Olive Young came in at No. 1 in the Health & Beauty store category on the National Customer Satisfaction Index for a fifth straight year last year. [OLIVE YOUNG]](https://koreajoongangdaily.joins.com/data/photo/2022/01/10/d02fa3e9-ae1a-4480-bd70-48c977a07850.jpg)
Olive Young came in at No. 1 in the Health & Beauty store category on the National Customer Satisfaction Index for a fifth straight year last year. [OLIVE YOUNG]
Olive Young won first place in the Health and Beauty store section of the National Customer Satisfaction Index, conducted by the Korea Productivity Center, for a fifth straight year in 2021.
Olive Young locked in the top spot five years in a row by recording consistently high scores in consumer expectations, quality recognition, customer retention rate and more.
Olive Young launched Korea’s first Health and Beauty store in 1999, leading the market by quickly adapting to changing consumer tastes.
The most distinctive feature of the company is that 80 percent of the brands it sells come from small businesses and start-ups that put an emphasis on quality. Olive Young recently announced that it plans to shift to an omni-channel lifestyle platform with a focus on healthy beauty, adding that the company will continue to seek innovation for growth.
Olive Young provides high-quality services to customers thanks to its years of experience and systematic improvements based on accumulated data. Not only has the company continued to try to create a safe shopping environment during the pandemic, but it has also been working on improving customer service.
Moreover, the company launched a campaign to standardize customer service quality, targeted at staff in stores across the country. It aims to further strengthen customer service with its new quarterly campaign slogan.
Olive Young launched “Olive lounge” as its communication platform, using it to regularly share advice and best practice among staff. The company has also launched a number of new services such as a smart return service and one-day delivery in an effort to improve customer convenience.
“Olive Young endeavors to maximize customer satisfaction by giving customers the best service,” an official at Olive Young said, adding that the company will continue to offer differentiated service to customers.
BY KIM HA-JIN [kim.hajin@joongang.co.kr]
with the Korea JoongAng Daily
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