Soju from Jay Park's Won Spirits available from Feb. 25
The first soju from Won Spirits hits the market Feb. 25 at The Hyundai Seoul in Yeouido, western Seoul.
The brand is the brainchild of Jay Park, rap sensation and serial entrepreneur.
Won Soju is the company's first drink and will be available at the department store through March 3.
People who visit The Hyundai Seoul will be able to try the Won Million, a cocktail made by mixing the soju with sparkling water and topping it with lime slices, and the Won Toddy, a mix of hot water, apple, cinnamon syrup and the company's soju.
Won Soju has 22 percent alcohol content and is sold for 14,900 won ($12.40) for a 375-milliliter (12.7 fluid ounce) bottle. It is a type of distilled soju made of Korean rice.
After the one-week promotion at The Hyundai Seoul, the soju will be available on the company's website from the end of March. Under the Liquor Tax Act, alcoholic beverages, including soju and beer, cannot be sold online, but Won Soju is categorized as traditional liquor, and can be sold online.
Won Spirits was established in April last year by Jay Park, who is the CEO. The company in January attracted undisclosed amount of investment from TA Ventures, the investment arm of California-based entertainment company Transparent Arts.
"I'm very happy to introduce a premium soju brand that can represent Korea," Park said. "Starting with the launch, we plan to globalize soju by introducing the specialties of soju not only in Korea but also abroad."
BY LEE TAE-HEE [email@example.com]