[VIDEO] What's in a name? For Korean apartments, an awful lot.
Raemian La Classy, The H Forecent and Acro River View.These words might look like a game of Boggle gone very wrong, but they’re actually the names of some of the nicest apartment complexes in Korea.
Names matter, especially for companies looking to sell products, but what do the names of these apartment complexes even mean? And what has led construction companies to this linguistic free-for-all when it comes to apartment branding?
BY LEE JUNG-JOO [lee.jungjoo@joongang.co.kr]
with the Korea JoongAng Daily
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