[VIDEO] Korea's love of Starbucks is about more than just a cup of coffee
Starbucks is everywhere in Korea. Walk a few steps, there’s a Starbucks. Turn a corner, there’s Starbucks again. In fact, Korea is the country with the third most Starbucks branches in the world. But Korea is neither a bean producer nor has a long history of drinking coffee. How is coffee culture thriving so much in Korea and what influence did Starbucks have?BY JEON TAE-GYU [jeon.taegyu@joongang.co.kr]
with the Korea JoongAng Daily
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