Fintech firm Dunamu puts the environment first
![Dunamu is working to increase its social contributions. [DUNAMU]](https://koreajoongangdaily.joins.com/data/photo/2022/05/30/fec3fe1b-c55d-49ff-8370-83183cf2ddec.jpg)
Dunamu is working to increase its social contributions. [DUNAMU]
Blockchain and fintech company Dunamu is actively carrying out various environmental, social and governance (ESG) activities under a management philosophy centered on contributing to future generations.
Using “tree” as a buzzword, Dunamu is focusing on protecting the environment. As part of that undertaking, the company has signed a business agreement for “mutual cooperation in net-zero activities and ESG management” with the Korea Forest Service in February of this year.
Under that partnership, various projects will be jointly promoted, including forest restoration, carbon offsetting projects and public-private schemes.
Dunamu held a tree-planting campaign on its metaverse platform 2ndblock in conjunction with the Korea Forest Service from March 21 to March 25. Participants were able to plant a tree in a virtual forest, with the partners agreeing to plant two trees in areas struck by wildfires in North Gyeongsang for every virtual tree.
The goal of the campaign was to achieve carbon neutrality by 2050 while helping damaged forests recover. As a result of the campaign, more than 10 thousand trees were planted between April and May in the damaged area.
In addition, Dunamu is promoting forest education programs both on and offline. The program targets teenagers and hopes to raise a generation with an instinctive understanding of carbon neutrality efforts. The company also endeavors to achieve carbon neutrality and fight against climate change through forest preservation by utilizing high-tech options such as blockchain and virtual and augmented reality technology.
Under the social banner, Dunamu’s keyword is “youth.” The company donated a total of 20 billion won ($16 million) to Seoul National University in August 2021 to foster young talent and promote co-prosperity with fintech startups.
The company signed a business agreement with the Korea Student Aid Foundation for its scholarship donation project to ease educational alienation and the cost burden on vulnerable young people last November, and contributed 7 billion won to support them.
Earlier this month, the company also created “Next Steppers,” a 5.8-billion-won fund to support vulnerable young people and help them to be self-reliant as the job market remains unstable.
Dunamu is also taking the lead in activities to offer a new market to artists with developmental disabilities using digital technology. In April, it published works of artists as NFTs together with social enterprise Bear. Better.
Centering on the three keywords of tree, youth and investor protection, Dunamu aims to fully absorb the ESG philosophy into its management style.
BY HAJIN KIM [kim.hajin@joongang.co.kr]
with the Korea JoongAng Daily
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