Fashion company Handsome to open Swedish brand store Our Legacy

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Fashion company Handsome to open Swedish brand store Our Legacy

Published: 27 Jul. 2022, 10:50

[HANDSOME]

Korean fashion company Handsome announced Wednesday that it will sign an exclusive domestic distribution contract with Swedish designer brand Our Legacy to open the first exclusive store for Our Legacy products at the Hyundai Department Store Apgujeong Branch by the end of August.

Our Legacy was established in 2005 and features minimalistic Nordic-style designs. The brand has stores in Sweden, Britain and Germany. This is the first time for it to open a location in Asia.

At the Hyundai Department Store Apgujeong Branch, the Our Legacy store will offer about 230 pieces of clothing and accessories, including knitted mohair cardigans and oversized shirts.

Handsome plans to expand Our Legacy stores to other major department stores and sell the brand’s products through its select stores and online mall.

BY LIM JEONG-WON [[email protected]]