Hyundai Motor wins 8 design awards at Red Dot Award: Brands & Communication Design 2022
Hyundai Motor was recognized for its excellence in design innovation as it won eight design awards at the Red Dot Award: Brands & Communication Design 2022.
These include two Best of the Best awards, which were presented to Hyundai Motor's exhibition hall at the CES 2022 in the Fair Stands category, and Genesis Suji's exhibition hall in Gyeonggi in the Brand Stores category. Genesis is a premium brand under Hyundai Motor.
The Red Dot Design Award, sponsored by the Design Zentrum Nordrhein Westfalen in Germany, is considered one of the most prestigious awards in the design industry. The Best of the Best is awarded to works and brands that win over the jury with their noticeable design quality and creative performance.
Hyundai Motor said it tried to design the CES hall to express "metamobility," in which the company wants to show a combination of metaverse and mobility. Genesis Suji is the country's largest car exhibition hall.
The carmaker also won Winner awards for its six exhibition halls and different technologies, including Genesis Studio Anseong in Gyeonggi, which was awarded in the Showrooms category, and Genesis's Connected Car Integrated Cockpit infotainment system in the User Interface category.
BY SARAH CHEA [firstname.lastname@example.org]