Samsung heir Lee Jae-yong to serve as presidential envoy for World Expo bid

Samsung Electronics Vice Chairman Lee Jae-yong answers a question from a reporter upon arriving at Gimpo International Airport in western Seoul on June 18, wrapping up a business trip to Europe. [YONHAP]

Samsung Electronics Vice Chairman Lee Jae-yong will serve as a presidential envoy for Korea's bid to host the 2030 World Expo in Busan, a presidential official said Thursday.

Lee has been cited as among the top business executives joining the government's campaign to bring the event to the southeastern city.

"Regarding Samsung Electronics Vice Chairman Lee Jae-yong, I heard that we decided to send him as a special envoy for the hosting of the expo in Busan," the official told reporters.

Sources earlier said Lee is planning to visit Britain later this month to promote Korea's bid to host the expo, while SK Group Chairman Chey Tae-won is expected to visit Japan this month for the same reason.

Korea is competing with Italy and Saudi Arabia, and the final winner is expected to be announced in November 2023.

Yonhap