Dong Suh Foods reinvents Oreos for the daring diner

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Dong Suh Foods reinvents Oreos for the daring diner

Dong Suh Foods introduces the new cinnamon bun flavor Oreos, alongside its other best sellers. [DONG SUH FOODS]

Dong Suh Foods introduces the new cinnamon bun flavor Oreos, alongside its other best sellers. [DONG SUH FOODS]

 
For young Koreans in their 20s and 30s, weird flavors are all the rage. This recent shift to more adventurous purchases has led to manufacturers launching unique and daring products to try and pull in the Gen Z thrill seekers.  
 
Dong Suh Foods Corporation, which is in charge of manufacturing the local version of Oreos, is also tapping into that trend with a new range of uncommon Oreo flavors.  
 
Dong Suh Foods recently launched Oreo Cinnamon Bun Sandwich. Released in July this year, these Oreos taste like cinnamon buns, a new flavor in the snack market. The crispy Oreo cookies includes a generous amount of cinnamon power, turning it gold. The sweetness of the icing thickly spread between the cookies makes the snack the perfect match for a whole range of drinks, including coffee or milk.  
 
The packaging of the innovative Oreo is also carefully designed to effectively reflect the identity of the cookies. Oreo’s signature blue box turns gold at one end to remind buyers of a cinnamon bun and emphasize the product’s characteristic and flavor. Dong Suh Foods also promoted the new Oreos through a range of online and offline events.
 
First introduced in America in 1912, Oreos are the most-sold sandwich cookies in the world. In Korea, Dong Suh Foods has been helping boost that figure by experimenting with Oreos and Oreo Thins, which are about 43 percent thinner than the original biscuits.  
 
Oreo’s best sellers include Raspberry Mousse, Red Velvet, Salted Caramel, Tiramisu and White Cream. In particular, Oreo Thins Raspberry Mousse is an attempt to apply the sophisticated flavor of raspberries to not only deserts like cakes or macaroons but also cookies. The light texture of Oreo Thins blends well with the frothy raspberry cream, offering a sensational sweet and sour experience along with your afternoon tea or coffee.
 
The popular red velvet version of the Oreo is fun for both the eyes and the mouth. The product was initially released as a limited edition in 2017 but became a regular product in 2019 after the original release sold out. The red velvet cookies have 1.5 times more cream than Oreo’s original recipe cookies and the scent and taste is highlighted to strengthen the cream cheese flavor.
 
“Oreo has been a national favorite for more than 100 years” said a marketing manager of Dong Suh Foods in a statement. “Dong Suh Foods wishes to present consumers with more exciting experiences by inventing trendy and diversified Oreo products.”
 

BY LEE HYEIN [lee.hyein@joongang.co.kr]
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