29CM offline

Online shopping platform 29CM opened its offline store 29CM Seongsu in Seongdong District, eastern Seoul, on Saturday. The first curated showroom by the brand, the building consists of two floors and displays an array of different fashion and lifestyle products like an exhibition. The store changes its concept according to the season. Currently on the first floor is a collection of sweatshirts by various brands, and a ginkgo-inspired large installation by artist Yang Ji-yoon, harmonizing with the fall season. The second floor is dedicated to sneaker brand New Balance and showcases the history of its 1906R series. Visitors are welcome to try on the products in the fitting rooms, though they are purchasable not on site but only through the 29CM app. Each product can be scanned via QR codes in the store. 29CM Seongsu is open from 11 a.m. to 8 p.m. and is closed on Mondays. [SHIN MIN-HEE, 29CM]

BY SHIN MIN-HEE [shin.minhee@joongang.co.kr]