BTS, BigHit Music donate 5.9 billion won to Unicef over past five years

BTS members promote its Love Myself campaign in a Unicef video released to mark the campaign's fifth anniversary [UNICEF]

BTS and its label BigHit Music donated a total of 5.9 billion won ($4.4 million) to Unicef over the past five years, according to The Korean Committee for the organization on Tuesday.

The donations were part of Unicef's Love Myself campaign which is a jointly staged campaign by BTS and Unicef in bid to end neglect and violence toward children around the world and promote self-love and well-being.

To celebrate the campaign's fifth anniversary, the organization released a video on its official YouTube account, featuring all seven members of the boy band.

"We are so glad and proud that many people think about the campaign in their daily lives, but there are still people around the world that don't know how to love themselves," said BTS in the video. "As we reach the end of this year, I hope people think if they have sufficiently loved themselves and if they were kind to those around them.

"We hope that people continue to support the campaign so that we can continue to generate positive energy to more people."

BY LEE JIAN [lee.jian@joongang.co.kr]