The Pinkfong Company releases new 3-D animation 'Sealook'

A poster image of ″Sealook″ by The Pinkfong Company and Million Volt [THE PINKFONG COMPANY]

The Pinkfong Company, producer of the “Baby Shark” series, released a new 3-D animation in collaboration with the “Larva” series’ studio, Million Volt, on Thursday morning.

Titled “Sealook,” the animated series is a mockumentary-style sitcom about the daily lives of “fun-loving seals,” according to The Pinkfong Company.

The animation has no dialogue so that audiences from any country can enjoy the story through the characters’ facial expressions and gestures.

New episodes will be revealed every Thursday and Saturday. Each episode will be around 90 seconds long, but the first video is 10 minutes with multiple episodes.

“Sealook” was first introduced last month at a content intellectual property fair held by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency.

It is the latest content from The Pinkfong Company, well-known for its “Pinkfong and “Baby Shark” children’s chant videos. The “Baby Shark Dance” video is one of the most popular videos in the world, with 11.7 billion views as of Thursday. The company changed its name from SmartStudy to The Pinkfong Company last January.

“We plan to target not only children but people of diverse age groups including teenagers and audiences in their 30s with our enjoyable content,” Kwon Bit-na, chief strategy officer at The Pinkfong Company.

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]