McDonalds embraces farmers with new menu items
![The Changnyeong Garlic Burger has created sales equivalent to 85 tons of Changnyeong-grown garlic, helping regional farms flourish. [MCDONALDS]](https://koreajoongangdaily.joins.com/data/photo/2022/12/22/f6ac8891-32a9-4ba8-bb43-cc826aa85ba6.jpg)
The Changnyeong Garlic Burger has created sales equivalent to 85 tons of Changnyeong-grown garlic, helping regional farms flourish. [MCDONALDS]
McDonalds is paving the way as a leader in local sourcing business tactics, enhancing not only the quality of its products but also promoting stable sales for local farms.
After launching its dominant project of utilizing domestic ingredients to create new menu items, McDonalds has successfully conveyed the “Taste of Korea” to customers. Establishing a collaborative project with South Jeolla, as well as a branch located within the province last year, McDonalds has found its ground regarding local sourcing strategies.
The first creation from the Taste of Korea project was the Changnyeong Garlic Burger. This burger contains six generous pieces of domestically-grown garlic. The familiar yet flavorful taste has appealed to many Koreans, recording roughly 1.6 million in sales during the first month after its release. Initially introduced as a limited edition item, McDonalds relaunched the burger as an ongoing product last year in response to its high popularity and positive feedback.
The Boseong Green Tea Pork Burger launched in June last year, also caught the eye of many Koreans. As the name suggests, each burger includes a green tea-fed pork patty. Pigs at a farm in South Chungcheong are fed tea leaves from Boseong creating bilateral benefits between the two types of farms. McDonalds celebrated this cooperative project by successfully conducting a Boseong Green Tea Pork Burger festival where villagers of Boseong could happily taste the brand’s new creation.
McDonalds is also incorporating domestically grown fruits into its Chillers, the brand’s popular sweet beverages. By launching new flavors using pears from Naju and hallabong, a citrus fruit grown on Jeju Island, McDonalds has received approximately 164 tons and 47 tons of the respective fruits.
Honey Butter Injeolmi Fries launched this year, use powders extracted from bean flour, red beans, black rice, brown rice, and rye, all of which are harvested from local farms.
More than 10 million items from McDonald’s locally sourced have been sold. In addition, the company has racked up 17,373 tons of domestic ingredient purchases throughout the year, maximizing profits and mutual growth with local farms.
BY LEE HYE-IN (lee.hyein@joongang.co.kr)
with the Korea JoongAng Daily
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