Game publisher Com2uS opens online shopping mall to sell game merchandise

Game publisher Com2uS opened an online shopping mall to sell its game merchandise across 150 regions around the world. [COM2US]

Game publisher Com2uS opened an online shopping mall to sell its game merchandise across 150 regions, the company said Tuesday.

The publisher previously sold limited editions of popular commodities using intellectual property (IP) from its hit title series, such as Summoners War, through offline pop-up stores or other one-time events in and outside of Korea.

It expects to strengthen its brand power and global fandom by opening an online store where fans can buy related goods anytime they want across North America, Europe and Asia.

Twenty-six types of merchandise from Summoners War titles such as figurines, cushions, coasters, wireless chargers and T-shirts are on sale. More new products will be released later this year.

Opening events for the store include free shipping for domestic consumers and a 30 percent discount for overseas shipping until Feb. 28. For foreign consumers who buy more than $250 worth of merchandise, shipping will be free.

Com2uS has recently been expanding its influence in the commerce and content industry, with its affiliated production house Wysiwyg Studios and Raemong Raein behind production and investment of the globally popular series "Reborn Rich" (2022).

BY LEE JAE-LIM [lee.jaelim@joongang.co.kr]