Return of the rice
![Models pose in front of Lotteria's new Jeonju bibimbap rice burgers at a Lotteria store in Hongdae, western Seoul, on Tuesday morning. The rice burger transforms one of Korea's traditional foods into a burger and is the first of its kind in seven years after Lotteria stopped selling rice burgers in November 2016. [YONHAP]](https://koreajoongangdaily.joins.com/data/photo/2023/02/07/6e948e41-6c19-4b80-8944-6d01b5a54215.jpg)
Models pose in front of Lotteria's new Jeonju bibimbap rice burgers at a Lotteria store in Hongdae, western Seoul, on Tuesday morning. The rice burger transforms one of Korea's traditional foods into a burger and is the first of its kind in seven years after Lotteria stopped selling rice burgers in November 2016. [YONHAP]
BY SOHN DONG-JOO [sohn.dongjoo@joongang.co.kr]
with the Korea JoongAng Daily
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