Osulloc opens the Tea House at MMCA Seoul
Published: 27 Feb. 2023, 23:04
Updated: 27 Feb. 2023, 23:07
Leading premium tea brand Osulloc opened a Tea House at the National Museum of Modern and Contemporary Art in Jongno District, central Seoul on Feb. 18. The space allows visitors to enjoy traditional from a modern perspective while taking in everything the museum has to offer.
A range of matcha drinks have been specially introduced at the Tea House.
There are six signature matcha drinks including Matcha Shot Vienna, Matcha Shot and Coffee Vienna, and Matcha Shot Caramel Rocher, which are all only available at the MMCA Seoul Tea House.
The Tea House has a matcha bar, the first of its kind, where visitors can see how the drinks are made, adding an element of fun to the taste of fresh Matcha made with the highest quality young tea leaves.
One of Osulloc’s best sellers, its signature soft ice cream, is also on the menu at the Tea House in three newly-improved flavors available. It features a richer flavor and texture by applying the optimal ratio of green tea to full-fat milk.
“We aim to offer a new tea life and culture through the renewal of the Tea House at the National Museum of Modern and Contemporary Art,” an Osulloc representative said in a statement. “We plan to provide a differentiated brand experience and value by exploring new concepts at each branch of Tea House.”
BY PARK YE-EUN [park.yeeun@joongang.co.kr]
with the Korea JoongAng Daily
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